B2B Marketing & Product Management Specialist

Marketing without Data is like driving with your eyes closed – Dan Zarrella

In December 2015, I joined the company MiTAC Europe as their new B2B Marketing and Product Management Specialist. In my dual-role I was in charge of the marketing and product management of the two B2B brands, MioCARE and MioWORK.
My role included the following responsibilities:

Product Management:

• Management of new product launches
• Market research
• Generating product material (product training, pricing, specifications,etc.)
• Weekly reporting on PM development
  
• Product Training

B2B Marketing: 

• Content Management (Website, Social Media, collateral)
• Social Media strategy development and execution
• Relationship building with partners
• Management of marketing material (case studies, images, datasheets, brochures)
• Assisting in the development of the marketing strategy for the MioCARE and MioWORK brands
• Analysing and reporting on marketing efforts (trade shows, e-mailers, social media statistics, etc.)
•  Lifestyle Photography (photography of products in use)
  

Account Executive

“Set yourself to becoming the best-informed person in the agency on the account to which you are assigned.” – David Ogilvy

After graduating from university, I accepted an exciting job offer as Account executive in an advertising agency, which included relocating to Manchester.

As account executive, I am responsible for all communication with clients, project management from start to finish, managing the creative team and suppliers, production management and new project acquisition. I also take on administrative tasks, such as the invoicing process, monthly forecasting and some design related tasks (copy changes, creative input,etc.). Generally, I also get to bring in my own ideas and, therefore, also get to be a part of the creative process.

The projects I have been working on reach from digital projects, such as website designs, interactive PDFs, online content management to print jobs, such as brochures, flyers, board games, exhibition stands and much more. My client base at the agency I work for are mostly B2B clients, which gives me the opportunity to learn more about B2B, as my previous experience and projects have always been based on B2C.

Sales Associate

Sales is not about selling; it’s about enabling the customer to benefit from what we are providing. – Mark Hunter

In September 2014, I started my position as a Sales Associate in retail at Forever 21 in Vienna. As a sales associate I have a lot of interaction with customers and work at the tills and the fitting rooms for most of the time. Although, this might not seem like the biggest addition to my CV, this job has taught me a lot when it comes to customer service. The skills which I have improved in this job include communication and simply overall client/customer management, which I am looking into using and perfecting in my future career.

Social Media

Social media is not about the exploitation of technology, but service to community. – Simon Mainwaring

Social media is part of almost everyone’s everyday life. Along with its negative reputation, social media also presents a lot of opportunities, especially for branding and marketing. During and after my job in marketing at Webster University Vienna, I worked on social media campaigns and presented ideas, which were partly implemented, to the head of marketing. I also planned out the social media and online marketing roll-out campaign for a student-run online media publication, The Loop.

I am a huge marketing fan and I am always on the lookout for new marketing, online as well as offline, strategies and campaigns.

Student Leader at Webster University Vienna

Leadership is influence. – John C. Maxwell

Every semester, current students at Webster University Vienna welcome new students on campus. The role of the student leaders, is to introduce the new students to the University and to the current student body, as well as, to Vienna in general. Webster University Vienna has students from all over the world, therefore the new student groups are always a very interesting cultural mix.

From my second semester onward at Webster, I started my role as a student leader and am, therefore, now one of the Senior student leaders on campus. Not only do we, student leaders, take the students from one presentation to the next but we take them on campus and neighbourhood tours and we take them to off-campus activities where they also get to meet other current students. The Orientation days are always great fun and I enjoy it every single semester. I usually take the Freshmen students, so the first year students, but through all the off-campus activities, I also get to know all the other student groups, such as the transfer students and the study abroad students.

In August and October 2014, I was not only be part of my last orientation, but I also planned and organised the training for all the new student leaders on campus and was in charge of preparing for the Orientation days as well as was the main responsible person at Orientation.

Below you can see two pictures of our team of student leaders at two New Student Orientations on campus.

  

What I have done so far

Nothing will work unless you do. – Maya Angelou

 

Already before starting University, I started teaching Irish Dancing to children, teenagers and adults. After starting at Webster University in 2011, I also took on a job as a work student in the Admissions, Recruitment and Marketing department at Webster. I worked closely together with the marketing team, as I prepared different marketing material for various events, as well as drafted a Social Media campaign for Webster University Vienna. I also worked together with the admissions team in form of handling applications and taking care of general office work and the recruitment team through helping at on and off campus events. Even after quitting my job at Webster University Vienna, I still helped them at fairs and other on campus events.

After leaving my work student position at Webster University, I took on the role as a work student in the Employee and Leadership Communications department at Siemens. There, I also did a lot of administrative work, but I also worked on the media plan for the Industry sector for 2013, I generated and managed content for the Intranet and the CEE Newsletter and I worked on several cross border and employee events.

After my time at Siemens, I went to study abroad in London and after my return I started teaching more Irish dancing classes at a dance school in Vienna.

Now, my next position and addition to this blog post could be with your company! Think about it!