“Set yourself to becoming the best-informed person in the agency on the account to which you are assigned.” – David Ogilvy
After graduating from university, I accepted an exciting job offer as Account executive in an advertising agency, which included relocating to Manchester.
As account executive, I am responsible for all communication with clients, project management from start to finish, managing the creative team and suppliers, production management and new project acquisition. I also take on administrative tasks, such as the invoicing process, monthly forecasting and some design related tasks (copy changes, creative input,etc.). Generally, I also get to bring in my own ideas and, therefore, also get to be a part of the creative process.
The projects I have been working on reach from digital projects, such as website designs, interactive PDFs, online content management to print jobs, such as brochures, flyers, board games, exhibition stands and much more. My client base at the agency I work for are mostly B2B clients, which gives me the opportunity to learn more about B2B, as my previous experience and projects have always been based on B2C.