B2B Marketing & Product Management Specialist

Marketing without Data is like driving with your eyes closed – Dan Zarrella

In December 2015, I joined the company MiTAC Europe as their new B2B Marketing and Product Management Specialist. In my dual-role I was in charge of the marketing and product management of the two B2B brands, MioCARE and MioWORK.
My role included the following responsibilities:

Product Management:

  • Management of new product launches
  • Market research
  • Generating product material (product training, pricing, specifications,etc.)
  • Weekly reporting on PM development
  • Product Training

B2B Marketing: 

  • Content Management (Website, Social Media, collateral)
  • Social Media strategy development and execution
  • Relationship building with partners
  • Management of marketing material (case studies, images, datasheets, brochures)
  • Assisting in the development of the marketing strategy for the MioCARE and MioWORK brands
  • Analysing and reporting on marketing efforts (trade shows, e-mailers, social media statistics, etc.)
  •  Lifestyle Photography (photography of products in use)

What other people say

Enough about why I think you should hire me. Here is what the people who I have been working with for the last couple of years say:

Dr. Arthur Hirsh, Director at Webster Vienna Private University :

“Any employer who is lucky enough to hire Hannah Urbanek has scored a goal in the global competition for top talent. Not only has she demonstrated high level skills, intelligence, integrity and work ethic; but her Webster education has made her a true global citizen with all the requisites of international competence.” 

Theodore Snydal, MA. Art Director, Snydal Design:

“You want clients to know you see the whole picture: all its beauty and all its ruin. Hannah takes the situation in, sees the nuances, and comes back with generous praise and astute criticism. And she has a sense of humour.”

Carina Engström, Head of Marketing and Communication at Webster Vienna Private University:

“Throughout her studies at Webster Vienna Private University, Hannah has helped out with various projects on campus. She has been active as an event organizer, photographer, guide, contact person on social medial, and much more. Hannah always shows impressive engagement, enthusiasm and commitment. She is motivated, pays attention to details and gets things done with a smile.”

Mag. Richard Ludmer, MBA, Co-Founder FeelsLikeHome (www.feelslikehome.eu):

“We have worked with Hannah Urbanek in her position as Senior Student Leader at Webster University Vienna. Due to her open minded and winning personality she always immediately connected with the new students. Her work was always highly professional and she showed great leadership skills in motivating and guiding students through their first weeks in Vienna! “

Prof. Dr. Regina Kecht, Academic Director/Vizerektorin at Webster Vienna Private University:

“Hannah Urbanek has been a fabulous citizen of the Webster community: an engaged, active, ambitious student taking academic work seriously; a committed, altruistic, and kind person contributing to the development of our student community; a responsible and reliable young adult who has managed to combine real-like work assignments AND university obligations.”