Marketing without Data is like driving with your eyes closed – Dan Zarrella
In December 2015, I joined the company MiTAC Europe as their new B2B Marketing and Product Management Specialist. In my dual-role I was in charge of the marketing and product management of the two B2B brands, MioCARE and MioWORK.
My role included the following responsibilities:
Product Management:
- Management of new product launches
- Market research
- Generating product material (product training, pricing, specifications,etc.)
- Weekly reporting on PM development
- Product Training
B2B Marketing:
- Content Management (Website, Social Media, collateral)
- Social Media strategy development and execution
- Relationship building with partners
- Management of marketing material (case studies, images, datasheets, brochures)
- Assisting in the development of the marketing strategy for the MioCARE and MioWORK brands
- Analysing and reporting on marketing efforts (trade shows, e-mailers, social media statistics, etc.)
- Lifestyle Photography (photography of products in use)
Hire me! 